On a special trip the Michelle of chairman of union of world sporting goods that Lai Rong plays fair of sporting goods of the 18th China International and secretary-general Andrew, accepting media to interview here designedly last night. Face in recent years the course of study of Chinese sporting goods of swift and violent development, they emphasize again and again: "Cannot do not have China like WTO same, if organization of world sporting goods lacks China, its are cosmopolitan will sell at a discount greatly. Its are cosmopolitan will sell at a discount greatly..

In fact, since holding fair of sporting goods of first China International from 1993, federation of world sporting goods is listening attentively to the pulse of market of Chinese sporting goods all the time.

Two curule give out " was short of China not to become its world " plaint, come from the data that makes a person surprised at each: The sporting goods that sells on the international market has 65% to be being stuck " China of Made In 　 " label, the whole world is almost all sports brand has a processing factory in China, adidasi, be able to bear or endure overcoming two big tycoons to be in China is the speed dilate that sells store continuously with opening every months more...

All the time since, the deepest impression that Chinese sporting goods gives the world is " the person that machine " . Nevertheless, in eye of Chairman Michelle, chinese part had produced very big change 5 years in the past, from " the person that machine " become " consumer " .

Michelle says, adidasi, be able to bear or endure 3 general Yo brands of world of gram, young tiger horse want hundreds shop every year in China nowadays, hot sale posture allows word of 3 companies a person of extraordinary powers, will reach billion dollar to year of 2 0 sale that are in China 0 one years. And be able to bear or endure the global sale with annual nowadays gram also does not spend three hundred million and ten dollars.

Chairman Michelle thinks, "Arrive 2 0 0 years one, china will surmount Germany, France, England, become the 2nd big sporting goods of world that is next to the United States to consume the market, as to when to become the first, believing is a time problem merely just. Believing is a time problem merely just..

Nevertheless, mr Michelle lacks the world's well-known sports trademark to feel disturbed to China, fervent make suggestions. He says, the brand of good product, good market sale become reconciled this " 3 good " , it is a kind of sporting goods whether be like in the strong opponent forest the key of base oneself upon of bound of world sporting goods.

China already had the world's famous process capability nowadays, at the same time the Chinese has very good study capacity, should model the world famous brand of oneself hard. Those who need the direction of effort to depend on a brand model and market sale. Let for example " Li Ning " this brand got admissive in America, Europe, Australia, Japan, year sale had been achieved 2 to 300 million dollars.
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